Carls Junior & Miss Representaion!

       

        One of the most revolting set of advertisements, comes from the fast food chain commonly known as Carls Junior. I first started seeing these when I was probably in about fifth grade. If you have never seen one before, let me just say you are very lucky. To give a quick summary of one of their commercials is basically some model with big boobs and a big butt, scantily clothed taking slow motion bites of a gigantic burger dripping all over their tanned, glistening body. It is absolutely disgusting! Carls Jr. is first and foremost using the advertising technique of sex appeal. Given that every women in their commercials are basically just a sex object. 
         This leads to a connection in the movie we watched over break, Miss Representation. It was about female's misrepresentation in the media and how that affects our image of ourselves and mens image of women in a very negative way. As women, we learn from the media that our values should be based on an unrealistic ideal by being objectified as pretty or hot or sexy and men learn that those ideals are what they should value in women. This system is completely backwards and creates a world where women have to fight twice as hard to gain half as much power and status that men have. The problem is that if no one is going to put restrictions on commercials like the Carls Jr. one, then there is absolutely nothing we can do to help younger generations find a new value system. 
         I am also aware that the example of Carls Jr. is a little outdated, since they have strayed from that tactic, but the issue is still all too relevant with other companies and will always be around, whether it's Carls Jr. or Doritos, these disgusting, degrading advertisements will not stop unless we stand up to make a change.